We couldn’t believe it either, but it’s true. Abernathy’s Cycles got 311 leads in just 19 days of starting the service. It doesn’t hurt that they are the #1 and largest Polaris dealer in the US. Following far behind, but still impressive, is Biker Bob’s H-D with 94 leads, Woods Fun Center with 66 and Killer Creek H-D with 60 leads.
“We picked up TRADE CYCLE to get some leads for our Pre-owned Department and within the first 2 months we generated nearly 900 leads… that are actual leads we can use. We have converted nearly 15% of them.” Kyle Parham, Sales Manager, Abernathy’s Cycles
“Our lead volume increase was huge!” TRADE CYCLE and RideItNow™ are, “Two of our best lead sources we have!” Now with these processes in place, we have tripled our leads, appointments and conversions. Six Bends H-D received almost 300 internet leads last month and has also gone from 10-15 internet sales a month to about 35 internet sales. “We’re looking forward to our partnership with Digital PowerSports in 2017, and sharing even bigger results later in the year.”
More Harley-Davidson dealers joined forces with Digital PowerSports since June. We now have 106 using TRADE CYCLE as of November 1st. hank you to the management teams at the recently joined dealerships for partnering with Digital PowerSports. Two of our new H-D stores made our Top 25 TRADE CYCLE Lead Volume in October (18 H-D’s in total). High Desert came in 9th place with 59 leads and Cowboy of Beaumont got 47 leads in 31 days.
With RideItNow™, the sales manager will know if the customer qualifies to purchase before ever speaking to them! The deals are much easier and faster!
Since over 90% of vehicle buyers are payment shoppers, RideItNow offers powersports dealers a website tool that can show shoppers the bikes they qualify for, with real monthly payments based on a credit “soft pull”. No SSN or DOB is required and it doesn’t impact the customer’s credit.
As winter approaches, predictably most of Digital PowerSport’s dealer-partners have had a slight dip in lead volume with the TRADE CYCLE service for October. In September, we had over 25 dealers reach over 50 trade-value leads with 5 of them converting 100 or more leads! This month we had 17 dealers reach 50+ leads.