MIKE RHODES

Vice President – PowerSports

Mike was the first employee invited to join the DPS team in May of 2016. He’s been a long time, trusted colleague and is a marked performer in customer acquisition and satisfaction. He values each and every dealer/business partner the same and has a burning desire to see his clients have success.

Mike spent over 15 years in automotive at the dealer level in various management roles before changing career paths and working as a vendor in the automotive vertical. Once he began his tenure as vendor Mike quickly realized that the auto industry was rapidly moving down the digital path and there was no turning back. He soon became the top producer for one of the top digital lead providers in the country.

Dealers are fortunate to have Mike on their side as he always has their best interest at heart. He takes great satisfaction in hearing how TRADE CYCLE has significantly increased his dealer partners inbound trade-in leads.

Mike is a former professional quarterback with stints in the Arena, World, and NFL football Leagues after leaving Georgia Tech in the late ’80s. He enjoys hunting and spending time at the family lake house with his wife and three children.

Mike’s Reviews

First Class

★★★★★
5 5 1
I’ve known Mike both personally and professionally for years. He is very knowledgeable in all areas of dealership and marketing platforms. He will follow through and help you reach and exceed the goals you are striving to achieve.

Thank you Mike

★★★★☆
4 5 1
Mike has prospected with Appleton H-D with professionalism and diligence. I appreciate the opportunity to talk to him. Thank you also for the store visit.

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