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New Powersports Trade-In Value Tool for Websites

Trade-In Value App for Powersports Websites

For years now, car dealers have used the Black Book trade evaluation tool on their websites to determine trade-in values for cars… and it has been a huge asset in capturing leads from their website traffic.  Finally, Digital PowerSports has developed a web application that now offers the Black Book service on motorcycle/power sports websites!

Black Book is one of the main sources of data car dealers use to set prices for used cars and trade-ins. It specializes in estimating the wholesale value of vehicles, which dealers can use to ensure that they make a profit when buying and selling used cars. Black Book’s Official Motorcycle and Powersports data includes comprehensive value information on all motorcycles, all-terrain vehicles, dirt bikes, scooters, personal watercraft, jet boats and snowmobiles produced since 1981. 

Get More Qualified Leads

Dealerships quickly realized that by placing the trade-in value tool on their website, it was a great way to engage customers and obtain quality and qualified, first-party leads. Car dealerships have increased their lead volume 30-50%. In a couple easy steps, visitors can find out the worth of their bike, and all the while, the dealership obtains valuable information from them such as complete contact information, trade details and bike preference.

The quality leads from the Digital PowerSports application will help you sell more cars, make more money and increase customer satisfaction.

Powersports Trade-In Value

Powersports Trade-In Value. Photo courtesy of kishjar?(CC Attribution)

Sources:http://cars.lovetoknow.com/Black_Book_Car_Values http://www.blackbookauto.com/news/what-our-customers-are-saying-52-leads-in-the-first-3-weeks http://press.autotrader.com/2010-09-10-Case-Study-Independent-Dealership-Uses-Trade-In-Marketplace-to-Increase-Profits http://people.opposingviews.com/cars-black-book-value-mean-8049.html


Digital Power Solutions
Digital PowerSports connects customers with dealers via our website trade appraisal tool built exclusively for Powersports, RV and Marine dealers. We increase website lead conversions with TRADE CYCLE® and TRADE CYCLE® In Motion, the industry’s first website trade appraisal, lead conversion technology.