Lowcountry Powersports gets 195 leads in 18 days
As winter approaches, predictably lead volume is down about 35% in October. Most of Digital PowerSport’s dealer-partners have had a slight dip in lead volume with their TRADE CYCLE service for October too. In September, we had over 25 dealers reach over 50 trade-value leads with 5 of them converting 100 or more leads! This month we had 17 dealers reach 50+ leads.
An anomaly to the winter trend is Lowcountry Powersports, with 195 leads in just 18 days. We noticed them right out the gate when they got 53 leads in 5 days. Lowcountry’s approach, heavily relying on Facebook advertising and catchy CTA’s on their homepage, has really worked well for them. Our 30-day record is held by AHM-Cincinnati at 209 in 30 days back in February. Let’s see if Lowcountry can top that!
Harley-Davidson again heavily represented the list with 18 dealers; and our RideNow Dealer-Group again had 6 dealerships make the top 25.
As a response to your dip in website traffic this winter, you can discover what you’re doing well and what you should do to improve your performance by taking this 10 Minute Self Eval.
