Before launching Digital PowerSports, in 2015, Steve spent 15 plus years working in the automotive vertical both in retail and as a vendor. During his tenure as a vendor, Steve developed a passion for technology that enables dealers and manufacturers to increase their organic sales leads via website lead conversion tools.

Steve brought his passion and vision to the powersports industry and launched the powersports industry’s first website trade evaluation tool called TRADE CYCLE. With the success that Digital PowerSports enjoyed in the powersports vertical, Steve made the decision to rebrand the company as Digital Power Solutions in 2018 to pursue the RV and marine verticals. This proved to be a good decision as DPS has hundreds of satisfied dealer partners today.

Away from the office, Steve is a “baseball junkie,” boating enthusiast and avid outdoorsman. He can found at a ballpark, spending time on the water in his boat with family and friends or hunting in the Midwest.