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1
First and only trade-in appraisal tool for powersports is born
1
First dealer goes live with TRADE CYCLE
H-D of Atlanta |
June 8, 2015
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1
Trade Show Road Trip
AIMExpo | Orlando | October, 2015
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1
Zombie Video
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1
First Harley dealer testimonial
H-D of Atlanta | July 23, 2015
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2
Industry veterans unite to form an alliance to build TRADE CYCLE
Digital PowerSports & LeadCrafters | Feb 2015
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2
Text message replies with “Go Mike-D”
Congrats, Mike-D, who ever you are. 😎
2
2nd video testimonial (1st from an Indian Dealer)
Rickey Kelley | August 12, 2015
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3
3rd video testimonial (2nd from H-D Dealer)
Motor City | December 11, 2015
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4
H-D dealers to surpass 100 leads in same month
September 2015
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4
Months it took to get to 50 dealers
5
Average cost per lead = $5
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6
Replies to SMS texts using profanity
We won’t say what they said… 😀
14
20-group dealer lunches paid for
…nearly 25% became customers in under 60 days.
15
Replies to instructions of “Please reply GO to receive it,” with “Go to receive it.”
Go figure… 😯
18
Ways dealers can utilize TRADE CYCLE other than on their website
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29
Short URL from our “url.bike” shortener utilized so far
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30
Harley dealers using TRADE CYCLE by Nov 9th
38
Very strange SMS text replies
Favorite: “Wrong # and thanks for the wake up!!!!! Beerthirty yet?”
49
Dealers actively using our Members Area – 61%!!!
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50
50th dealer came on board in October 2015
75
75th dealer came on board December 22nd
80
Dealers using TRADE CYCLE in 2015
156
Trade Cycle Desktop and Mobile campaigns live
188
Dealer-Users receiving leads
259
Testimonial video plays
297
Lead Volume of Top Powersports Dealer (non H-D)
401
Lead Volume of Top Performing Harley-Davidson Dealer
530
Facebook Posts generated
facebook page
1,458
Tweets on Twitter sent
on twitter
1,731
Welcome Series emails sent
1,860
SMS Text Evaluation Invitations Delivered
2,088
Visitors from Users on Tablets
4,189
Development Hours Invested
7,261
TRADE CYCLE LEADS provided to Dealers
9,626
Visitors from Users on Phones
12,848
Evaluation Invites sent via SMS
43,443
TRADE CYCLE Evaluator visits initiated
120,695
Page Views of TRADE CYCLE Campaigns
1,700,000
Miles ridden by Steve Moore’s in-law – Dave Swisher
What We Do
Results
Demo
News
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