1

First and only trade-in appraisal tool for powersports is born

1

First dealer goes live with TRADE CYCLE

H-D of Atlanta | June 8, 2015 more

1

Trade Show Road Trip

AIMExpo | Orlando | October, 2015 more

1

Zombie Video

more

1

First Harley dealer testimonial

H-D of Atlanta | July 23, 2015 more

2

Industry veterans unite to form an alliance to build TRADE CYCLE

Digital PowerSports & LeadCrafters | Feb 2015 more

2

Text message replies with “Go Mike-D”

Congrats, Mike-D, who ever you are.  😎 

2

2nd video testimonial (1st from an Indian Dealer)

Rickey Kelley | August 12, 2015 more

3

3rd video testimonial (2nd from H-D Dealer)

Motor City | December 11, 2015more

4

H-D dealers to surpass 100 leads in same month

September 2015 more

4

Months it took to get to 50 dealers

5

Average cost per lead = $5

more

6

Replies to SMS texts using profanity

We won’t say what they said… 😀

14

20-group dealer lunches paid for

…nearly 25% became customers in under 60 days.

15

Replies to instructions of “Please reply GO to receive it,” with “Go to receive it.”

Go figure…  😯 

18

Ways dealers can utilize TRADE CYCLE other than on their website

more

29

Short URL from our “url.bike” shortener utilized so far

more

30

Harley dealers using TRADE CYCLE by Nov 9th

38

Very strange SMS text replies

Favorite: “Wrong # and thanks for the wake up!!!!! Beerthirty yet?”  :mrgreen: 

49

Dealers actively using our Members Area – 61%!!!

more

50

50th dealer came on board in October 2015

75

75th dealer came on board December 22nd

80

Dealers using TRADE CYCLE in 2015

156

Trade Cycle Desktop and Mobile campaigns live

188

Dealer-Users receiving leads

259

Testimonial video plays

297

Lead Volume of Top Powersports Dealer (non H-D)

401

Lead Volume of Top Performing Harley-Davidson Dealer

530

Facebook Posts generated

facebook page

1,458

Tweets on Twitter sent

on twitter

1,731

Welcome Series emails sent

1,860

SMS Text Evaluation Invitations Delivered

2,088

Visitors from Users on Tablets

4,189

Development Hours Invested

7,261

TRADE CYCLE LEADS provided to Dealers

9,626

Visitors from Users on Phones

12,848

Evaluation Invites sent via SMS

43,443

TRADE CYCLE Evaluator visits initiated

120,695

Page Views of TRADE CYCLE Campaigns

1,700,000

Miles ridden by Steve Moore’s in-law – Dave Swisher