Compelling Email Incentives to Attract Trade-In’s
One of the fastest and most immediate strategies to get a blowout of great leads from your TRADE CYCLE® service is to send out an email blast specifically driven toward the trade evaluation incentive. Maverick Harley-Davidson did just that, and included a pretty sweet offer! Their customers even asked for this offer again: “RETAIL for your trade when you trade up to a new Harley-Davidson motorcycle.”
When the email recipient clicks on the email, they are taken to Maverick H-D’s Value-Your-Trade page, where they can get an instant evaluation and schedule a test drive.
The dealership also gets a huge advantage for this type of incentive. Not only do they sell more new bikes, but because they’re actively purchasing inventory, they will now have more used bikes available for buyers . This helps them build rapport with customers, increasing the chance that they’ll make a purchase, now or in the future.
Keep in mind that this is an effort that can attract many leads but should be used no more often than about once per quarter.
Maverick H-D started using TRADE CYCLE on November 23, 2015, and has received 140 leads from this service in approximately 6 months.
