Taking a closer look at the markets, we see that the average selling price for motorized units was $44,219, which is down $4,354 (8.9%) from the previous month. Towables came in at $15,935, up $1,588 (11.1%) from last month. One year ago the average motor home sold for $44,484 and the average towable unit brought $13,558.
The family of Bluegrass RV locations began using TRADE CYCLE by Digital Power Solutions in April 2019. In 2 months, they’ve received over 200 leads!
“Entry-level, affordable, and mid-range units lead the way as the Powersports market enters spring. Warmer weather has brought most segments of the market significant increases in value, which is a welcome development as the retail selling season is upon us.” – Scott Yarborough
2018 was a slow start for the powersports market but had strong growth throughout spring and summer, and, surprisingly throughout fall too. NADAguides predicts a positive 2019, according to early January results.
Although the volume of vehicles offered at auction has dropped, as we’d expect for this time of year, the values of those that were sold actually increased a little bit for both towables and motorized units. Most dealers will begin to restock their lots for the upcoming spring selling season in the next few months, so we expect prices to begin to rise.
Towable Values Back Off As Fall Approaches. “The average selling price of towables at auction last month dropped nearly ten percent, which is a surprise, given their recent market trends. However, it’s important to note that they are still above where they were three months ago, and roughly the same as they have been for most of the year. We’ll be keeping an eye on them to see if the market is truly softening, perhaps due to oversupply on the new side, or if last month was an anomaly.” Eric Lawrence, Director of Specialty Markets
“Overall pricing in the Powersports market is mostly steady this month, with several segments that normally decline this time of year actually being up a little bit. Cruisers are the only on-road segment to see a significant decrease in values.
Ethan Mann, Internet Manager for Space Coast H-D, says they get between 10-20 sales from from TRADE CYCLE leads; and, the staff at DPS has seamless integration and fits right into the CRM. Ethan looks forward to getting more sales from TRADE CYCLE in the future.
Brian Wimmer, Owner/Operator for Jennings RV, says that TRADE CYCLE is very accurate, which is important when it comes to no-hastle pricing. TRADE CYCLE also sales the service team time and energy, enabling them to focus on other areas.