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RV News

Black Book October Market Insights: RV

By | Home Page, News, RV General, RV Marketing, RV News | No Comments

Towable Values Back Off As Fall Approaches. “The average selling price of towables at auction last month dropped nearly ten percent, which is a surprise, given their recent market trends. However, it’s important to note that they are still above where they were three months ago, and roughly the same as they have been for most of the year. We’ll be keeping an eye on them to see if the market is truly softening, perhaps due to oversupply on the new side, or if last month was an anomaly.” Eric Lawrence, Director of Specialty Markets

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Convert More Leads With Text Marketing

By | Newsletter, PowerSports General, Powersports Marketing, RV News | No Comments

The absolute fastest way to generate leads! Did you know that *98% of all text messages are opened in less than 3 minutes (compared to a 20% open rate of email) and 90% are read in less than than 3 seconds? Did you also know that 32% of recipients respond to SMS offers? Why wouldn’t dealerships use text messaging for communication and marketing.

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