Taking a closer look at the markets, we see that the average selling price for motorized units was $44,219, which is down $4,354 (8.9%) from the previous month. Towables came in at $15,935, up $1,588 (11.1%) from last month. One year ago the average motor home sold for $44,484 and the average towable unit brought $13,558.
“RV shipments from manufacturers are down quite a bit this year, but many dealers are reporting that although they had indeed ordered too much inventory, they are now nearing levels that make them more comfortable.” Used units are hot this summer because they offer higher profit for dealers.
Now that spring is finally here, dealers are seeing an increase in floor traffic on their lots and strong interest at shows. We have noted an uptick in volume for the second month in a row at the wholesale auctions as dealers continue to fill out their inventories.
Towable Values Back Off As Fall Approaches. “The average selling price of towables at auction last month dropped nearly ten percent, which is a surprise, given their recent market trends. However, it’s important to note that they are still above where they were three months ago, and roughly the same as they have been for most of the year. We’ll be keeping an eye on them to see if the market is truly softening, perhaps due to oversupply on the new side, or if last month was an anomaly.” Eric Lawrence, Director of Specialty Markets
Brian Wimmer, Owner/Operator for Jennings RV, says that TRADE CYCLE is very accurate, which is important when it comes to no-hastle pricing. TRADE CYCLE also sales the service team time and energy, enabling them to focus on other areas.