Abernathy’s Cycles – 900 Leads In First 2 Months with Digital PowerSports

“Highly recommend the product”

“We picked up TRADE CYCLE to get some leads for our Pre-owned Department and within the first 2 months we generated nearly 900 leads… that are actual leads we can use. We have converted nearly 15% of them.”

Kyle Parham, Sales Manager
Abernathy’s Cycles

“That’s an impressive 2 months with TRADE CYCLE! You’re one of our top lead generators! My team is always here to help and share knowledge, regardless if you have a ‘problem’ or not!  Congratulations for your success with Digital PowerSports and for being the #1 Polaris dealer in the nation!”

Steve Moore

Founder & CEO

Digital PowerSports

Abernathy’s Cycles became a customer of Digital PowerSports in November 2016, when they began using  TRADE CYCLE, a trade-in lead service that has generated 940 trade leads for their dealership so far! That’s less than a 2 month period!  Their Sales Manager, Kyle Parham, describes in his video testimonial the success Abernathy’s has had.

Mr. Parham is excited about the introduction of TRADE CYCLE into their lead generation efforts because they got almost 900 high quality leads in their first 2 months. He also speaks about “The Guys” at Digital PowerSports as, “Super-nice to talk to… if you got a problem they’re willing to work with you to change your program.”

Abernathy’s, The Cornfield Dealership, was tearing up the competition since 1955 when Abernathy’s grandfather, the late Clarence Abernathy, became an authorized Harley-Davidson® motorcycle dealer in Palmersville, TN. He and his son, the late Russell Abernathy, were mechanics and heavy equipment operators by trade. In the early 1970s, the senior Russell Abernathy earned the honor of being the largest Honda dealer in the nation in volume of sales. He and Abernathy’s either won or earned every award ever bestowed upon Honda dealers.

Abernathy’s Cycle is an authorized Honda, KTM, Polaris, Star Motorcycles, Polaris Slingshot, Victory and Yamaha powersport dealership in Union City, TN. Along with a large selection of new models of ATVs, motorcycles, scooters, utility vehicles, snowmobiles and reverse trikes, Abernathy’s Cycle carries a wide variety of pre-owned models.

Digital Power Solutions
Digital PowerSports connects customers with dealers via our website trade appraisal tool built exclusively for Powersports, RV and Marine dealers. We increase website lead conversions with TRADE CYCLE® and TRADE CYCLE® In Motion, the industry’s first website trade appraisal, lead conversion technology.