“TRADE CYCLE® has helped ABC Harley Generate 475 leads in the last 6 months. [It] is a great conversation starter and we have sold dozens of bikes originating from TRADE CYCLE leads.”
Jennifer Loberman, Marketing Director
“Thank you, Jennifer! As the Marketing Director, you have a big advantage to have also worn the sales hat. You’re aware of what works for sales and we’re thrilled that you’ve made TRADE CYCLE work for your team. We wish you continued success!”
Founder & CEO
ABC Harley-Davidson got its first TRADE CYCLE® lead on August 19, 2015. Since then, they have received 480 leads! Jennifer Loberman, ABC’s Marketing Manager, shared that she was also in sales and knows the importance of a good quality lead… that lead generation is a tool you must use in your marketing toolbox. She’s excited about TRADE CYCLE leads because it provides complete customer information and is a great conversation starter. And they, “have sold dozens of bikes originating from TRADE CYCLE leads.”
Ms. Loberman further recognizes the sales and technology acumen of Steve Moore, CFO, and Chris Purser, CTO, of Digital Powersports. Their accumulated years of experience in the dealership lead generation business has helped polish their creativity, attention to detail, customer service and knowledge of what dealerships really need and want.
They’re now one of the largest and best Harley-Davidson stores in Michigan and doubled their current space. As a CIRCLE OF EXCELLENCE AWARD winner for five consecutive years, Atherton and Adler have much to be proud of.