“Entry-level, affordable, and mid-range units lead the way as the Powersports market enters spring. Warmer weather has brought most segments of the market significant increases in value, which is a welcome development as the retail selling season is upon us.” – Scott Yarborough
2018 was a slow start for the powersports market but had strong growth throughout spring and summer, and, surprisingly throughout fall too. NADAguides predicts a positive 2019, according to early January results.
Although the volume of vehicles offered at auction has dropped, as we’d expect for this time of year, the values of those that were sold actually increased a little bit for both towables and motorized units. Most dealers will begin to restock their lots for the upcoming spring selling season in the next few months, so we expect prices to begin to rise.
Towable Values Back Off As Fall Approaches. “The average selling price of towables at auction last month dropped nearly ten percent, which is a surprise, given their recent market trends. However, it’s important to note that they are still above where they were three months ago, and roughly the same as they have been for most of the year. We’ll be keeping an eye on them to see if the market is truly softening, perhaps due to oversupply on the new side, or if last month was an anomaly.” Eric Lawrence, Director of Specialty Markets
“Overall pricing in the Powersports market is mostly steady this month, with several segments that normally decline this time of year actually being up a little bit. Cruisers are the only on-road segment to see a significant decrease in values.
Ethan Mann, Internet Manager for Space Coast H-D, says they get between 10-20 sales from from TRADE CYCLE leads; and, the staff at DPS has seamless integration and fits right into the CRM. Ethan looks forward to getting more sales from TRADE CYCLE in the future.
Brian Wimmer, Owner/Operator for Jennings RV, says that TRADE CYCLE is very accurate, which is important when it comes to no-hastle pricing. TRADE CYCLE also sales the service team time and energy, enabling them to focus on other areas.
Austin Boats & Motors began using TRADE CYCLE by Digital Power Solutions in the beginning of April, 2018. In the last 30 days, Austin Boats has received 35 leads with TRADE CYCLE, and 113 leads since their service began 4 months ago.
As our new logo indicates, we changed the name of our business from Digital Powersports to Digital Power Solutions. We originally served the powersports vertical exclusively, but as our company evolved, we drew interest from the RV and Marine industries. After reviewing the results and success we are experiencing in all markets, we felt our brand needed a broader message, representative of all our customers.
I get my online leads from them, probably 3 to 1, compared to my website leads. They’re fast and easy to use and easy to implement. The customer service at Digital PowerSports is second to none, they’re always there for you when you need their help. You will sell more motorcycles using Digital PowerSports, I can promise you that!” Herb Rice, GSM, Four Rivers Harley-Davidson
