More Harley-Davidson dealers joined forces with Digital PowerSports since June. We now have 106 using TRADE CYCLE as of November 1st. hank you to the management teams at the recently joined dealerships for partnering with Digital PowerSports. Two of our new H-D stores made our Top 25 TRADE CYCLE Lead Volume in October (18 H-D’s in total). High Desert came in 9th place with 59 leads and Cowboy of Beaumont got 47 leads in 31 days.
With RideItNow™, the sales manager will know if the customer qualifies to purchase before ever speaking to them! The deals are much easier and faster!
With 548 leads in 7 months, Ed Compton, GM of Longhorn and Maverick H-D’s, says TRADE CYCLE is, “working quite well for us,” and RideItNow™, “Smooths out the deal. The deals happen much quicker, much faster, with less effort and everyone’s happier.”
Since over 90% of vehicle buyers are payment shoppers, RideItNow offers powersports dealers a website tool that can show shoppers the bikes they qualify for, with real monthly payments based on a credit “soft pull”. No SSN or DOB is required and it doesn’t impact the customer’s credit.
As winter approaches, predictably most of Digital PowerSport’s dealer-partners have had a slight dip in lead volume with the TRADE CYCLE service for October. In September, we had over 25 dealers reach over 50 trade-value leads with 5 of them converting 100 or more leads! This month we had 17 dealers reach 50+ leads.
How did Lowcountry Powersports get 102 trade leads in 11 days? Numerous Facebook Ads and posts and homepage CTA’s.
26 of our Dealer Partners got over 50 leads in 30 days. We usually put out a monthly Top 20 in lead volume of our dealers using TRADE CYCLE, but after counting the 30 days of September, we had over 25 dealers reach over 50 trade-value leads! More impressively, 5 of our top dealers converted 100 or more leads!
We’re proud to say the RideNow generated 1200 trade evaluation leads in August using TRADE CYCLE.
RV Wholesale Superstore is the 1st RV dealership to use TRADE CYCLE. TRADE CYCLE was first introduced to the motorcycle/powersports industry back in June 2015. Because it has been really successful, to include partnering with 102 Harley-Davidson dealerships by September 2016, Digital PowerSports developed TRADE CYCLE for RV dealerships.